In order to create a successful marketing message, ads for DallasCowboys.com, Shopcowboys.com, and Facebook were produced in tandem, as well as any additional banner or sidebar ads.

This Ultimate Jersey Blowout ad illustrates the standard design process. Once the primary large ad was created, another version was produced with a notch out for the slider buttons. Facebook and sidebar callouts are also produced; each time the size is decreased the image must be checked to ensure legibility and clarity of message.